Success stories

300% Yearly additional sales

Belvilla is a leading European player in the market for holiday homes. More than 650.000 guests stay in their houses each year. With our proven method we have activated thousands of customers, previously considered as inactive.

195% Increased Lifetime Value

Vitaminstore is the health specialist in the Netherlands with 33 stores. A large part of their customers’ orders are made online. We helped Vitaminstore boosting their business by making lapsed customers, loyal customers.

+80% Lead Activation

Helloprint wants to disrupt the print industry by building earth’s largest platform for printed products. We have helped this fast growing company to successfully recapture lost customers. Often seen in fast growing companies, the focus is at the acquisition of new customers. Teaming up with Goodbyehello was a quick fix to take care of customers who were about to order somewhere else.

Our Method



Clean up data
Analyse data
Create justification for contact
Measure responsiveness



Enrich data
Create micro-segments
Hyper personalization
Customer insights



Identify needs
Create personal offers
Test, test, and scale up
Happy, loyal customer

Transparent pricing

Our revenue model is very straightforward. We are convinced of our added value, open and transparent in our pricing. For our campaigns we charge for those customers that we arguably activated. The so called net activation.


We have 3 pricing models:

1. Performance based – Fee per activated customer or per transaction

2. Shared revenue – Monthly fee plus a small fee per activated customer of per transaction

3. Data & campaign consultancy – Fixed fee per project or per campaign

Our Team


Nick Rood

Creative Data Science & Strategy

Finds alibis in the data and translates them into communication strategy


Herman van Dellen

Data Science & IT

Business intelligence, data mining, statistics, predictive modelling


Rene Vetter

Campaigns & Technology
New business

Destilates data insights and converts these into killer activation campaigns


Jetty Wakker

Campaign Manager

Mixes data insights and creativity into the most appealing campaigns



Junior data engineer

Talking SQL, ETL, Analysis, Modeling, Marketing data? Check our vacancy (in Dutch)