Success stories

Logo Belvilla case

300% Yearly additional sales

Belvilla is a leading European player in the market for holiday homes. More than 650.000 guests stay in their houses each year. With our proven method we have activated thousands of customers, previously considered as inactive.

“It has surprised everyone that these guys still get so much value from our inactive customers!”
Tom Van Onzenoord, CRM Specialist Belvilla

Logo vitaminstore

195% Increased Lifetime Value

Vitaminstore is the health specialist in the Netherlands with 33 stores. A large part of their customers’ orders are made online. We helped Vitaminstore boosting their business by making lapsed customers, loyal customers.

“No long start-up phase, but start immediately, what a relief”.
Alain Vermeulen, Commercial Director Vitaminstore

Logo helloprint

+80% Lead Activation

Helloprint wants to disrupt the print industry by building earth’s largest platform for printed products. We have helped this fast growing company to successfully recapture lost customers. Often seen in fast growing companies, the focus is at the acquisition of new customers. Teaming up with Goodbyehello was a quick fix to take care of customers who were about to order somewhere else.

“It never ceases to amaze me how they manage to win back so many lost customers every time.”
Rick Molenaar, CMO Helloprint

Relevance & attention leads to 3x higher conversion and 45% higher order value

With 65 stores spread across the Netherlands, an online shop and 50 years of existence, BCC is an electronics retailer, a trusted brand within the Dutch retail landscape. Our campaigns targeted more than 600.000 lapsed customers…


engine to business

3 flexible packages
We can manage and execute the entire reactivation process in house. But you might already have a good functioning CRM solution in place and only need some fresh ideas and concepts for a reactivation campaign? Or, you are looking for the reasons for inactivity? Based on your company’s need, you can choose between three different packages.

Choose your package


Each month you will receive a concept for a win back campaign


After a first datascan, each month you will also receive a report full of insights into your inactive customers


Our full service solution. Goodbyehello manages the reactivation process from A to Z

Our Team

Goodbyehello was founded by Nick Rood, Herman van Dellen and René Vetter. The basis of our company consists of data science, business intelligence, creativity, CRM and loyalty marketing. This combination turned out to be an effective success formula as a data marketing agency to get more return from customer data. To further strengthen our team and accelerate growth in 2020, Alfred Levi and Rens Plandsoen have joined the company.

Nick Rood

Nick Rood

Creative Data Science &

Finds alibis in the data and translates them into communication strategy

Herman van Dellen Goodbyehello

Herman van Dellen

Data Science &

Business intelligence, data mining, statistics, predictive modelling

Rene Vetter

Rene Vetter

Campaigns, Technology &
New business

Destilates data insights and converts these into killer activation campaigns

Jetty Wakker

Jetty Wakker

Campaign Manager

Mixes data insights and creativity into the most appealing campaigns

Danny Worms

Danny Worms

Campaign Manager

Always goes for that extra % conversion

Bart Kooij

Bart Kooij

Top Creative. Advisor & Inspirator.

Mark Veldhuijzen van Zanten

Mark Veldhuijzen van Zanten

Native Creative-Director. Advisor & Visual Inspirator.



Junior Data Engineer

Talking SQL, ETL, SPSS, GDPR, Analysis, Modeling, Marketing data? Check our vacancy (in Dutch)


Eden Hotels
Logo Vitaminstore
Vakantie Veilingen


IBM Watson Analytics


Logo Goodbyehello office Mediapark Hilversum